Performance studies related to “conversion”
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Rebuilding Pinterest pages for performance resulted in a 40% decrease in wait time, a 15% increase in SEO traffic and a 15% increase in conversion rate to signup. Permalink
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Ancestory.com saw a 7% increase in conversions after improving render time by 68%, page weight by 46% and load time by 64%. Permalink
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AliExpress reduced load time by 36% and saw a 10.5% increase in orders and a 27% increase in conversion for new customers. Permalink
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For every 100ms decrease in homepage load speed, Mobify's customer base saw a 1.11% lift in session based conversion, amounting to an average annual revenue increase of $376,789. Similarly, for every 100ms decrease in checkout page load speed, Mobify's customers saw a 1.55% life in session based conversion, amounting to an average annual revenue increase of $526,147 Permalink