Performance studies related to "2012"
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Glasses Direct found that for every second they added to the load time, there was a 6.7% decrease in conversions. In addition, load time for users who did not convert was 3-4 times as high as for converting customers. Permalink Share on Twitter
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When YouTube introduced a version of their pages that was 90% lighter, they saw a large increase in traffic in areas with poor connectivity such as Southeast Asia, South America, Africa and Siberia. Permalink Share on Twitter
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The Obama for America site improved performance by 60% and saw a corresponding increase in conversions of 14%. Permalink Share on Twitter