SportsShoes.com found that faster-than-average mobile visits were 41% more likely to convert than slower-than-average visits. Permalink Share on Twitter

SnipesUSA.com decreased page load speed by 30% and saw its average conversion rate double to from 1% to 2%. Permalink Share on Twitter

Rossignol.com improved their load time by 1.9 seconds and cut their Speed Index by a factor of 10, contributing to a 94% improvement in conversion rate when compared to the year prior. Permalink Share on Twitter

A Google study over millions of page impressions found that when a site meets the recommended thresholds for the Core Web Vitals metrics, users are at least 24% less likely to abandon a page before it finishes loading. Permalink Share on Twitter

ALDO found that on their single-page app, mobile users who experienced fast rendering times brought 75% more revenue than average, and 327% more revenue that those experiencing slow rending times. on desktop, users with fast-rendering times brought in 212% more revenue than average and 572% more than slow. Permalink Share on Twitter

When Google Search started using speed as a (very small) ranking signal, they saw a 15%-20% improvement in user-centric perf metrics of pages loaded from search results and a 20% reduction in abandonment. Permalink Share on Twitter

Radins.com improved their Speed Index by 51% for the desktop experience and saw a significant increase in conversion (+12%) and a drop in the bounce rate (-25%). Permalink Share on Twitter

Furnspace reduced their image payload by 86% resulting in a reduction in load time of 65%. This improved user experience helped double Furnspace’s eCommerce purchase conversion ratio, cut bounce rates by 20%, increase mobile revenue by 7% and dramatically improve SEO. Permalink Share on Twitter

Carousell reduced page load time by 65% and saw a 63% increase in organic traffic, a 3x increase in advertising click-thru rate and a 46% increase in first-time chatters. Permalink Share on Twitter

Web studio Sparkbox more than doubled Driver Solutions’ conversion rate for organic traffic, moving it from 2.69% to 5.57% after deploying performance updates and AMP pages. Permalink Share on Twitter