Performance studies related to "abandonment"
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Rakuten 24 ran an A/B test showing improved vitals brought a 53.4% incrase in revenue per visitor, 33.1% increase in conversion rate, 15.2% increase in average order value, 35.1% reduction in exit rate and more! Permalink Share on Twitter
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After making improvements to multiple performance metrics (including LCP, CLS and Long Task time), Agrofy saw a 76% reduction in their abandonment rate and a significant boost in engagement. Permalink Share on Twitter
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A Google study over millions of page impressions found that when a site meets the recommended thresholds for the Core Web Vitals metrics, users are at least 24% less likely to abandon a page before it finishes loading. Permalink Share on Twitter
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When Google Search started using speed as a (very small) ranking signal, they saw a 15%-20% improvement in user-centric perf metrics of pages loaded from search results and a 20% reduction in abandonment. Permalink Share on Twitter
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BBC has seen that they lose an additional 10% of users for every additional second it takes for their site to load Permalink Share on Twitter