Performance studies related to “ads”
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iCook improved CLS by 15% and saw a 10% increase in ad revenue as a result. Permalink Share on Twitter
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Carousell reduced page load time by 65% and saw a 63% increase in organic traffic, a 3x increase in advertising click-thru rate and a 46% increase in first-time chatters. Permalink Share on Twitter
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According to Google's DoubleClick, when comparing sites that load in 5 seconds to sites that load in 19 seconds, the faster sites had 70% longer average session lengths, 35% lower bounce rates and 25% higher ad viewability than their slower counterparts. Permalink Share on Twitter
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Google's DoubleClick found that publishers whose mobile sites load in 5 seconds earn up to 2x more mobile ad revenue than sites loading in 19 seconds. Permalink Share on Twitter
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Edmunds decreased load time by 77% and saw a 20% increase in page views, 4% reduction in bounce rate and 3% reduction in ad impression variance. Permalink Share on Twitter
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Google finds a 500ms increase in page load results in 25% less searches. Permalink Share on Twitter