Performance studies related to "2011"

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  TRAC Research found, in a survey of 300 companies, that the average revenue loss for an hour of downtime was $21,000. For the same set of companies, average revenue loss due to an hour of slow performance (defined as load times exceeding 4.4 seconds) was $4,100. Website slowdowns occurred ten times more often than outages. Permalink Share on Twitter

  #posts #revenue #2011
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  Edmunds decreased load time by 77% and saw a 20% increase in page views, 4% reduction in bounce rate and 3% reduction in ad impression variance. Permalink Share on Twitter

  #posts #ads #page views #bounce rate #2011
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  Removing one client-side redirect from Google's DoubleClick resulted in a 12% improvement in click-through rate. Permalink Share on Twitter

  #posts #conversion #engagement #2011