Performance studies related to "revenue"
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Carpe improved Largest Contentful Paint by 52% and Cumulative Layout Shift by 41% and saw a 10% increase in traffic, a 5% increase in online store conversion rate, and a 15% increase in revenue. Permalink Share on Twitter
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Rakuten 24 ran an A/B test showing improved vitals brought a 53.4% incrase in revenue per visitor, 33.1% increase in conversion rate, 15.2% increase in average order value, 35.1% reduction in exit rate and more! Permalink Share on Twitter
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SpeedSense worked with an e-commerce company to improve performance and saw a 7.6% increase in sitewide conversion, translating to roughly a $6 million lift in annual revenue. Mobile transactions increased by nearly 30% and sales per session increased by 16%. Permalink Share on Twitter
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Swappie reduced load time by 23%, LCP by 55%, CLS by 91% and FID by 90% and saw a 42% increase in mobile revenue and a 10 percentage point increase in relative mobile conversion rate. Permalink Share on Twitter
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Bing observed that an engineer that improves server performance by 10ms (that’s 1/30 of the speed that our eyes blink) more than pays for his fully-loaded annual costs. Every millisecond counts Permalink Share on Twitter
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ALDO found that on their single-page app, mobile users who experienced fast rendering times brought 75% more revenue than average, and 327% more revenue that those experiencing slow rending times. on desktop, users with fast-rendering times brought in 212% more revenue than average and 572% more than slow. Permalink Share on Twitter
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Furnspace reduced their image payload by 86% resulting in a reduction in load time of 65%. This improved user experience helped double Furnspace’s eCommerce purchase conversion ratio, cut bounce rates by 20%, increase mobile revenue by 7% and dramatically improve SEO. Permalink Share on Twitter
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Zalando saw a 0.7% increase in revenue when they shaved 100ms off their load time. Permalink Share on Twitter
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Fashion retailer Missguided removed BazaarVoice for Android visitors. Median page load time improved by 4 seconds, and revenue increased by 26% Permalink Share on Twitter
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Furniture retailer Zitmaxx Wonen reduced their typical load time to 3 seconds and saw conversion jump 50.2%. Overall revenue from the mobile site also increased by 98.7%. Permalink Share on Twitter
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Google's DoubleClick found that publishers whose mobile sites load in 5 seconds earn up to 2x more mobile ad revenue than sites loading in 19 seconds. Permalink Share on Twitter
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For every 100ms decrease in homepage load speed, Mobify's customer base saw a 1.11% lift in session based conversion, amounting to an average annual revenue increase of $376,789. Similarly, for every 100ms decrease in checkout page load speed, Mobify's customers saw a 1.55% life in session based conversion, amounting to an average annual revenue increase of $526,147 Permalink Share on Twitter
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The Trainline reduced latency by 0.3 seconds across their funnel and customers spent an extra £8 million (~$11.5 million) a year. Permalink Share on Twitter
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Financial Times added a one second delay to every page view and saw a 4.9% drop in the number of articles users read over a 7 day window. A two-second delay resulted in a 4.4% drop, and a three second delay saw a 7.2% drop. After twenty-eight days the two and three second variants both resulted in further drops in engagement. Permalink Share on Twitter
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TRAC Research found, in a survey of 300 companies, that the average revenue loss for an hour of downtime was $21,000. For the same set of companies, average revenue loss due to an hour of slow performance (defined as load times exceeding 4.4 seconds) was $4,100. Website slowdowns occurred ten times more often than outages. Permalink Share on Twitter
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AutoAnything reduced page load time by 50% and saw an 12-13% increase in sales. Permalink Share on Twitter
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Walmart saw up to a 2% increase in conversions for every 1 second of improvement in load time. Every 100ms improvement also resulted in up to a 1% increase in revenue. Permalink Share on Twitter
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One second delay in Bing results in a 2.8% drop in revenue. Two second delay results in 4.3% drop. Permalink Share on Twitter
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Amazon sees a 1% decrease in revenue for every 100ms increase in load time. Permalink Share on Twitter