Performance studies related to "sales"
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redBus, a bus booking and ticketing website based in India, undertook a substantial effort to improve their website's INP by 72%. As a result of their efforts, they were able to increase sales by 7%. Permalink Share on Twitter
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Vodafone improved their LCP by 31%, resulting in an 8% increase in sales, a 15% increase in their lead to visit rate, and an 11% increase in their cart to visit rate. Permalink Share on Twitter