Performance studies related to "reach"
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Tokopedia reduced render time from 14s to 2s for 3G connections and saw a 19% increase in visitors, 35% increase in total sessions, 7% increase in new users, 17% increase in active users and 16% increase in sessions per user. Permalink Share on Twitter
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When YouTube introduced a version of their pages that was 90% lighter, they saw a large increase in traffic in areas with poor connectivity such as Southeast Asia, South America, Africa and Siberia. Permalink Share on Twitter