WPO Stats

Case studies and experiments demonstrating the impact of web performance optimization (WPO) on user experience and business metrics.

  • WPO Stats Icon

    Yahoo! Japan News reduced CLS by .2, decreasing the number of URLS with poor performance in search console by 98%. As a result, they saw a 15.1% increase in page views per session, 13.3% longer session durations and a 1.72 percentage point decrease in bounce rate. Permalink Share on Twitter

    #page views #sessions #bounce rate #session duration #2021 #core web vitals
  • Yelp Logo

    Yelp reduced First Contentful Paint (75th percentile) by 45% and Yelp Page Complete (75th percentile) by 25% and saw a 15% improvement in their conversion rate. Permalink Share on Twitter

    #user timing #conversion #2021
  • Bing Logo

    Bing observed that an engineer that improves server performance by 10ms (that’s 1/30 of the speed that our eyes blink) more than pays for his fully-loaded annual costs. Every millisecond counts Permalink Share on Twitter

    #server #search #revenue #2013
  • WPO Stats Icon

    Bridesmaid dress retailer Revelry relaunched its ecommerce site on an updated version of its ecommerce platform and with smaller images. The site loads 43% faster, bounce rates have decreased 8% and conversion is up 30% Permalink Share on Twitter

    #bounce rate #conversion #2020
  • Agrofy Logo

    After making improvements to multiple performance metrics (including LCP, CLS and Long Task time), Agrofy saw a 76% reduction in their abandonment rate and a significant boost in engagement. Permalink Share on Twitter

    #engagement #abandonment #2020 #core web vitals
  • WPO Stats Icon

    SportsShoes.com found that faster-than-average mobile visits were 41% more likely to convert than slower-than-average visits. Permalink Share on Twitter

    #conversion #2020
  • WPO Stats Icon

    SnipesUSA.com decreased page load speed by 30% and saw its average conversion rate double to from 1% to 2%. Permalink Share on Twitter

    #conversion #2020
  • WPO Stats Icon

    Rossignol.com improved their load time by 1.9 seconds and cut their Speed Index by a factor of 10, contributing to a 94% improvement in conversion rate when compared to the year prior. Permalink Share on Twitter

    #conversion #2020
  • Google Logo

    A Google study over millions of page impressions found that when a site meets the recommended thresholds for the Core Web Vitals metrics, users are at least 24% less likely to abandon a page before it finishes loading. Permalink Share on Twitter

    #abandonment #2020 #core web vitals
  • ALDO Logo

    ALDO found that on their single-page app, mobile users who experienced fast rendering times brought 75% more revenue than average, and 327% more revenue that those experiencing slow rending times. on desktop, users with fast-rendering times brought in 212% more revenue than average and 572% more than slow. Permalink Share on Twitter

    #revenue #conversion #2020
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Hungry for more?

If you're looking for more resources around selling performance, we recommend the following resources:

  • Time is Money book cover

    Time is Money by Tammy Everts

    Tammy's book has study after study after study about why performance matters. She covers not just the business side of things, but also the psychology of performance: how does bad performance make users feel.
  • Designing for Performance book cover

    Designing for Performance by Lara Hogan

    Lara's book is loaded with great information about advocating for performance within your organization.
  • Path to Performance Logo

    Path to Performance Podcast hosted by Katie Kovalcin and Tim Kadlec

    The Path to Performance was a podcast dedicated to helping people figure out how to cultivate a culture of performance within their organizations.

Help make WPO Stats better by submitting your favorite performance case study.

@2023. A Tammy Everts and Tim Kadlec production.