Performance studies related to “page views”
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Ingram Micro focused on reducing Total Blocking Time and saw a 35% increase in organic traffic by improving their homepage TBT by 40%. Permalink Share on Twitter
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Yahoo! Japan News reduced CLS by .2, decreasing the number of URLS with poor performance in search console by 98%. As a result, they saw a 15.1% increase in page views per session, 13.3% longer session durations and a 1.72 percentage point decrease in bounce rate. Permalink Share on Twitter
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Tests of the new, faster FT.com showed users were up to 30% more engaged—meaning more visits and more content being consumed. Permalink Share on Twitter
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Optimizely added artificial latency to the Telegraph and saw page views plummet: by 11% for a 4 second delay and 44% for a 20 second delay. Permalink Share on Twitter
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Financial Times added a one second delay to every page view and saw a 4.9% drop in the number of articles users read over a 7 day window. A two-second delay resulted in a 4.4% drop, and a three second delay saw a 7.2% drop. After twenty-eight days the two and three second variants both resulted in further drops in engagement. Permalink Share on Twitter
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Etam reduces it's average page load time from 1.2s to 500ms and increased conversions by 20%, time on site by 21%, and pages viewed per visit by 28%. Permalink Share on Twitter
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Edmunds decreased load time by 77% and saw a 20% increase in page views, 4% reduction in bounce rate and 3% reduction in ad impression variance. Permalink Share on Twitter
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A presentation from AOL revealed that visitors in the top 10% of site speed viewed 50% more pages than visitors in the bottom 10%. Permalink Share on Twitter
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Shopzilla decreased load time by 5 seconds and saw a 12% increase in conversion rate, a 25% increase in page views and a 50% reduction in infrastructure required. Permalink Share on Twitter
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The Aberdeen Group discovered a 1-second delay resulted in 11% fewer page views, a 16% decrease in customer satisfaction, and 7% loss in conversions. Permalink Share on Twitter