Performance studies related to “core web vitals”
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NDTV, one of India's leading news stations and websites, improved LCP by 55% and saw a 50% reduction in bounce rate. Permalink Share on Twitter
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iCook improved CLS by 15% and saw a 10% increase in ad revenue as a result. Permalink Share on Twitter
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Tokopedia improved LCP by 55% and saw a 23% increase in average session duration. Permalink Share on Twitter
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Vodafone improved their LCP by 31%, resulting in an 8% increase in sales, a 15% increase in their lead to visit rate, and an 11% increase in their cart to visit rate. Permalink Share on Twitter
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Yahoo! Japan News reduced CLS by .2, decreasing the number of URLS with poor performance in search console by 98%. As a result, they saw a 15.1% increase in page views per session, 13.3% longer session durations and a 1.72 percentage point decrease in bounce rate. Permalink Share on Twitter
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After making improvements to multiple performance metrics (including LCP, CLS and Long Task time), Agrofy saw a 76% reduction in their abandonment rate and a significant boost in engagement. Permalink Share on Twitter
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A Google study over millions of page impressions found that when a site meets the recommended thresholds for the Core Web Vitals metrics, users are at least 24% less likely to abandon a page before it finishes loading. Permalink Share on Twitter