Performance studies related to “bounce rate”
-
Carpe improved Largest Contentful Paint by 52% and Cumulative Layout Shift by 41% and saw a 10% increase in traffic, a 5% increase in online store conversion rate, and a 15% increase in revenue. Permalink Share on Twitter
-
Sunday Citizen improved their key performance metrics and were able to achieve 25% improvement in Largest Contentful Paint and 61% in Cumulative Layout Shift at the 75th percentile. This resulted in 4% decrease in bounce rate and over 6% increase in conversion. Permalink Share on Twitter
-
Rakuten 24 ran an A/B test showing improved vitals brought a 53.4% incrase in revenue per visitor, 33.1% increase in conversion rate, 15.2% increase in average order value, 35.1% reduction in exit rate and more! Permalink Share on Twitter
-
Groupe Renault found a strong correlation between Largest Contentful Paint and both their bounce rate and conversion rate, with a 1 second improvement leading to up to a 14 percentage point decrease in bounce rate, and 13% increase in conversions. Permalink Share on Twitter
-
NDTV, one of India's leading news stations and websites, improved LCP by 55% and saw a 50% reduction in bounce rate. Permalink Share on Twitter
-
Yahoo! Japan News reduced CLS by .2, decreasing the number of URLS with poor performance in search console by 98%. As a result, they saw a 15.1% increase in page views per session, 13.3% longer session durations and a 1.72 percentage point decrease in bounce rate. Permalink Share on Twitter
-
Bridesmaid dress retailer Revelry relaunched its ecommerce site on an updated version of its ecommerce platform and with smaller images. The site loads 43% faster, bounce rates have decreased 8% and conversion is up 30% Permalink Share on Twitter
-
Radins.com improved their Speed Index by 51% for the desktop experience and saw a significant increase in conversion (+12%) and a drop in the bounce rate (-25%). Permalink Share on Twitter
-
Furnspace reduced their image payload by 86% resulting in a reduction in load time of 65%. This improved user experience helped double Furnspace’s eCommerce purchase conversion ratio, cut bounce rates by 20%, increase mobile revenue by 7% and dramatically improve SEO. Permalink Share on Twitter
-
COOK increased conversion rate by 7% after cutting average page load time by 0.85 seconds. Bounce rate also fell by 7% and pages per session increased by 10%. Permalink Share on Twitter
-
According to Google's DoubleClick, when comparing sites that load in 5 seconds to sites that load in 19 seconds, the faster sites had 70% longer average session lengths, 35% lower bounce rates and 25% higher ad viewability than their slower counterparts. Permalink Share on Twitter
-
Edmunds decreased load time by 77% and saw a 20% increase in page views, 4% reduction in bounce rate and 3% reduction in ad impression variance. Permalink Share on Twitter
-
Etsy saw a 12% increase in bounce rate when they added 160KB of images to their mobile page. Permalink Share on Twitter