Performance studies related to "session duration"
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Adobe improved from 7.2 seconds to 3.4 seconds and engaged visit rate increased by 35%, bounce rates decreased by 6%, and the average time spent on page increased by 21% for mobile visitors. Permalink Share on Twitter
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Rakuten 24 ran an A/B test showing improved vitals brought a 53.4% incrase in revenue per visitor, 33.1% increase in conversion rate, 15.2% increase in average order value, 35.1% reduction in exit rate and more! Permalink Share on Twitter
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Tokopedia improved LCP by 55% and saw a 23% increase in average session duration. Permalink Share on Twitter
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Yahoo! Japan News reduced CLS by .2, decreasing the number of URLS with poor performance in search console by 98%. As a result, they saw a 15.1% increase in page views per session, 13.3% longer session durations and a 1.72 percentage point decrease in bounce rate. Permalink Share on Twitter