Case studies and experiments demonstrating the impact of web performance optimization (WPO) on user experience and business metrics.

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Hungry for more?

If you're looking for more resources around selling performance, we recommend the following resources:

Time is Money by Tammy Everts
Tammy's book has study after study after study about why performance matters. She covers not just the business side of things, but also the psychology of performance: how does bad performance make users feel.
Designing for Performance by Lara Hogan
Lara's book is loaded with great information about advocating for performance within your organization.

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